Md. Nazrul Islam is an Assistant Professor of Marketing with a strong focus on teaching excellence and academic development in higher education. He has extensive experience teaching courses such as Business Communication, Principles of Marketing, Marketing Management, Consumer Behavior, Service Marketing, Marketing Research, Retail Management, and International Marketing.
He has completed several professional training programs, including the four-month UGC HEAT Professional Development Training, which strengthened his skills in curriculum design, assessment methods, ICT-integrated teaching, and academic leadership.
MBA (Marketing), University of Chittagong, BBA (Marketing)
Brand Management, Consumer Behavior, Business Analytics, Marketing Automation
Have been serving as an Assistant Professor since January 1, 2017 to date.
Served as a Senior Lecturer at this university since January 1, 2013 to December 31, 2016.
Served as a Lecturer at this university from March 14, 2010 to December 31, 2012.
Worked as an Assistant Faculty Member in the BRAC Training Division from July 18, 2009 to January 7, 2010.
Business Communication, Principles of Marketing, Marketing Management, Brand Management, Consumer Behavior, Marketing Research, Entrepreneurship Development, Retail Management, and International Marketing
Pacific Journal of Business Innovation and Strategy, Vol. 3, No. 1, pp. 74–97, 2026.
2. Trending Research: Transforming Applied Medical Sciences with EdTech Innovations
The Research Seer, Vol. 4, No. 1, 2025.
3. Determinants of Customer-Based Brand Equity on Brand Image: The Moderating Role of Tourism Management and Advertisement
Corporate Governance and Organizational Behavior Review, Vol. 8, No. 1, pp. 252–263, 2024.
4. Interdisciplinary Approaches to Social Justice: Bridging Sociology, Law, and Education
Library Progress International, Vol. 44, No. 3, pp. 13779–13785, 2024.
5. Impact of Augmented Reality (AR) and Virtual Reality (VR) on Interactive Learning Systems
Pacific Journal of Advanced Engineering Innovations, Vol. 1, No. 1, pp. 23–32, 2024.
6. Impact of COVID-19 and Employees’ Reaction to Changes on Employee Performance in Bangladesh
The Seybold Report, Vol. 17, No. 6, pp. 1548–1565, 2022.
7. Impact on Other Development Sectors for Self-Financing in Padma Bridge
Prime University Journal, Vol. 8, 2018.
8. Network Providers’ SMS Advertisement: Customers’ Perspective
AUST Journal of Science & Technology, Vol. 5, No. 2, pp. 15–28, 2015.
9. Customer Attitudes Towards the Mannequins Used for Displaying Clothes in Apparel Stores: A Case Study of Dhaka City
Prime University Journal, Vol. 8, No. 1, 2014.
10. Antecedents, Moderators, and Outcomes of Brand Image: A Conceptual Framework
Mediterranean Journal of Social Sciences, Vol. 5, No. 23, pp. 221–228, 2014.
Outcome-Based Education (OBE) & Curriculum Design
Expertise in designing and aligning curricula based on OBE principles, including learning outcome mapping, course planning, and constructive alignment for effective teaching and learning.
Teaching Excellence & Student-Centered Learning
Strong capability in applying modern teaching approaches to deliver interactive, student-centered education.
Assessment, Evaluation & Academic Quality Assurance
Skilled in developing structured assessment systems, rubrics, and evaluation methods aligned with learning outcomes; experienced in IQAC activities and continuous quality improvement in higher education.
Research & Data Analysis Proficiency
Advanced skills in research design, academic writing, and publication, with proficiency in SPSS, AMOS (SEM), SmartPLS, and Python for quantitative and qualitative data analysis.
English (Fluent), Bengali (Native)